I managed all of the branding and digital marketing for Drink Defense, a hangover supplement and subsidiary to Lucid Hearing. I helped overhaul their brand voice and identity, designed and wrote the copy for their website, and created other digital content with the help of mentors. As someone who loves to have a good time, this was one of the biggest and most fulfilling projects that I’ve led.

Copywriting, content writing, UX/UI website design, brand management, brand strategy, creative direction, creative research, creative strategy, marketing strategy, media strategy

Website, SEO, emails, social media

Wellness and health, supplements, beauty