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Web Content & Social Media Specialist
I conducted external communication for one of the largest freight railroads in North America with a focus on positive branding and B2B messaging. I helped provide creative direction for the blog posts that I authored, and I managed and monitored all of our social media accounts. Because it is such a large company, I frequently communicated with various departments and developed vital reports for higher-ups.
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Skills
Copywriting, content writing, UX/UI website design, brand management, brand strategy, creative direction, creative research, creative strategy, marketing strategy, media strategy
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Media
Website, social media
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Industries
Freight, agriculture, automotive, consumer, energy, food, industrial
Blogs
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Employee Builds Model Railroad with Skill & Engine-uity
Reggie Thomas grew up in a small Texas town, where the faint rumble of far-off freight trains was always in the background. His family would often go on excursions to watch the passing of large, vibrant locomotives. Trains have been a life-long passion that has carried into his career…
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There's Snow Place Like a Snow Shed
Snow can be a beautiful treat, but anyone who lives with it on a regular basis knows it can also come with many hazards. Despite their size and power, trains can still fall victim to Mother Nature. BNSF’s predecessor railroads learned the hard way that snowfall could block…
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Snowplow Operators: BNSF’s Winter Warriors
Snowplows are mesmerizing. These metal titans can sweep through snow and ice, and larger ones can eat away at fallen trees and debris. With such enormous power, only the most adept can handle them. “There’s an art to snowplows,” said Dillon Baier, a Roadmaster in Engineering…
Social Media
